Thursday, December 20, 2007

SEO Glossary

Ad sense

Google provides the ad sense features in order to display relevant adds on their website to earn money give link of Google ad sense page

Ad word

Google's CPC (Cost Per Click) based text advertising. Ad Words takes click through rate into consideration in addition to advertiser's bid to determine the ad's relative position within the paid search results, which is a notable difference from Overture's CPC model that is based purely on bid amount. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful.

Anchor text
Anchor text is heavily used by the search engines. Anchor text is actually a text part of a link

Alt tag
Alt tag used to display the short description of a content to images Algorithm A complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the web.

Banned
when search engine block your domain IP or url that terms known as banned.

Blog
blog are the simply log of a web page also know as webblog which maintain the updated record or content of a site

Blacklist
lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them Bridge page Also known as doorway page, jump pages to generate traffic to your site from particular search engine doorway pages are used.

Broken link
A link that do not contain the proper web page link or deleted or renamed while clicking on that links produce an error that terms known as broken link

Back link
Backlinks are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node

CPC
the cost incurred or price paid for a click through to your landing page.

CTR
the number of time a link is clicked divided by the number of times a the same link is visited

Crawler
crawler is known as spider it just a programmed that runs by the search engine which reads the links,meta-tags,content of the web page and decide the page rank according to the algorithm which it follows

Cloaking
serving the different content to search engines and to the web users that is known as cloaking. The major search engines including Google try to avoid this practice. cloaking is considering like spamming

Content
"content is a king" the best thing to rank #1 in major search engines is to add relevanttext content to your site using the main keywords

Doorway pages
Also known as doorway page, jump pages to generate traffic to your site from particular search engine doorway pages are used.

Dynamic site
Human editors groups websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a description rich in key phrases will ensure maximum visibility. Contrast this with a search engine, which is unedited and concerned primarily with the HTML of a site's constituent pages

Directory
the directory specifies some categories into which you can submit your site. then the editor will approve it and show the link, description and title of your site on the web.

Domain
the web address of you site knows as domain name etc www.yoursitename.com

External link
link which points to the relevant site of you.

Flash
Flash is one kind of animation software used to representation your business with some animation, effect, sound etc.

Frameset
A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.

Google bot
Google bot is the name of the google search engine crawler or a spider which checks your web ages and decide the page rank. Google's spider, which deep crawls web sites monthly.

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